NETA Reserve Ahead Pickup Sign

New England Treatment Access provides premium medical marijuana in Brookline and Northampton, MA. With the increasing demand from patients and the newly added recreational community, it was important to utilize the Express Reserve Ahead service which allows medicinal customers to skip the line by placing online orders for in-store pick up. They needed a sign to direct traffic and alleviate congestion during their busiest hours.

The pick up truck with the NETA tree logo in the back is a playful reference to the express pick up service they provide. The illuminated sign catches the customer’s eye when they enter, directing them to the proper check out location. The pick up truck graphic was a huge hit and has made its way onto subsequent marketing materials since its implementation.