LEGO® STAR WARS™ Phase 2 Visual

This 55” x 116” panel backed a podium display that was an internal marketing piece we used to sell our portfolio of products to corporate leadership. The goal was to unify three separate Star Wars™ properties under one key visual. The biggest challenge was to find a way to combine the classic miniature with the larger buildable figures. We chose to use the "Force" swirl featured in the "Master Your Force" campaign to carry the viewer’s eye through the product line assortments.

I was responsible for the overall composition, effects and positioning of 3D characters. After sketching a direction for the marketers, which you can see in the slideshow below, I positioned the 3D characters and directed our 3D team on model positioning in the final render.