LEGO® Black Friday / Cyber Monday 2020
Black Friday Cyber Monday is one of the LEGO® brands biggest promotions of the year. A key visual is not needed, as offers and products are the main heroes during this period of time. We needed a distinct framework around these offers and products. We also need to ensure the look is bold enough to cut through retail noise and premium enough to reflect the quality of the offers.
Working within the guidelines handed down I created the style guide and tool box to be implemented across all channels, both instore and online. The star was based on a LEGO brick element and the “holiday ribbon” was used as a through line and content partition.
Final Instore Channel Implementation
Final Digital Channel Implementation
