LEGO^® 90th Anniversary 5th Avenue Windows

Celebrating their 90th Anniversary, these adjacent windows sit outside the LEGO^® Store in New York on 5th Avenue and are a huge photo opportunity . The objective was to tie into the campaign playbook which showcased the endless possibilities of rebuilding one set into another. These 2D brick builds show a dragon rebuilding into a frog and the tiger rebuilding into a fish. These builds reference some of the 3in1 model sets being highlighted at the time.