Design Work
Collaborative Art Director with over 15 years of experience, 13 at the LEGO® Group creating everything from global campaigns to packaging, publications and branding. I blend strategy and creativity to deliver innovative, bold and narrative-driven designs.
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LEGO Girls Campaign
From playful Fifth Avenue windows to engaging in-store displays, I brought the She Built That campaign to life across multiple retail environments.
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LEGO DreamZzzz Campaign
In-store activations and flagship store window displays that helped introduce a new product line to kids and consumers through bold, story-driven designs.
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Berkshire CBD Packaging
Premium packaging for a New England farm committed to cultivating the highest-quality CBD hemp flower. From pre-rolls to whole flower products.
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LEGO LATES
Unlock the LEGO store after hours! An interactive event series crafted to ignite creativity and welcome new adult fans by connecting with their unique passions and interests.
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LEGO Adults Welcome Catalog
The first LEGO catalog for adults! A test to engage an emerging audience, sparking excitement among loyal fans while attracting a new generation of LEGO enthusiasts to the brand.
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LEGO Novelty Packaging
Some highlights from the five incredible years I spent designing packaging and other campaign materials with iconic partners like Marvel, DC, and Lucasfilm.