LEGO Novelty
Packaging
Five incredible years designing LEGO® packaging and marketing materials with iconic brands like Marvel, DC, and Lucasfilm. This involved balancing brand guidelines, creative storytelling, and complex approvals to deliver designs that honored each IP while staying true to LEGO’s identity.
Preliminary layout with maya renders
What’s in the Box?!
Working a year ahead of film release meant products were still in development, minimal references and shifting assets. It required adaptability, tight collaboration, and creative problem-solving.
Using Maya, I positioned early 3D models, built scenes with custom backgrounds and effects, and laid out dielines. Once final models were ready, I art directed photo shoots and updated designs to ensure a perfect match.
STAR WARS™ Phase 2 Visual
This podium display used to showcase our product portfolio to LEGO leadership. The art panel measures 55" x 116". The goal was to unite three Star Wars™ product lines into one cohesive visual.
To connect the different scales—from mini builds to large figures—we used the “Force” swirl from the Master Your Force campaign to guide the viewer’s eye. I led the overall composition, created effects, and directed 3D model placement—starting with concept sketches and overseeing the final render.
