LEGO Novelty
Packaging
Five years designing LEGO packaging and marketing across Marvel, DC, and Lucasfilm. Each project balanced strict brand guidelines with playful storytelling, honoring iconic brands while staying unmistakably LEGO.
Preliminary layout with maya renders
What’s in the Box?
Working a year ahead of theatrical releases meant designing with shifting references and unfinished products. I collaborated closely with internal teams and IP partners, making confident creative decisions even when the creative path was still evolving.
Using Maya, I staged early 3D models, built scenes with custom backgrounds and effects. Once final products arrived, I art directed photography and refined each composition to ensure perfect alignment.
STAR WARS Portfolio Visual
This large-scale podium display presented the LEGO Star Wars™ portfolio to company leadership. At 55 by 116 inches, it unified three sub-themes into a single cinematic visual.
The Master Your Force “Force” swirl served as the connective thread, guiding the eye across categories with intention. I led the composition from early sketches through final art direction, shaping atmosphere and directing 3D model placement.
The final artwork delivered a focused, high-impact moment that celebrated the full line while giving each product room to shine.
