LEGO® Novelty
Packaging

Five incredible years designing LEGO^® packaging and other materials alongside iconic partners like Marvel, DC, and Lucasfilm Ltd.

Preliminary layout with maya renders

What’s in the Box?!

Designing packaging for major IPs like Marvel, DC, and Lucasfilm meant working over a year ahead of film releases—often with shifting storylines, unfinished models, and limited visual references. Navigating constant change required flexibility, collaboration, and creative problem-solving.

I worked closely with marketers, model designers, and studio partners to align on vision, despite evolving assets. Using Maya, I positioned early 3D models as placeholders, built dynamic backgrounds and effects, and laid out die-lines. Once approved, I art directed photo shoots of the final models and adjusted artwork to ensure everything matched perfectly—down to the last detail.

STAR WARS™ Phase 2 Visual

This podium display used to showcase our product portfolio to LEGO leadership. The art panel measures 55" x 116". The goal was to unite three Star Wars™ product lines into one cohesive visual.

To connect the different scales—from mini builds to large figures—we used the “Force” swirl from the Master Your Force campaign to guide the viewer’s eye. I led the overall composition, created effects, and directed 3D model placement—starting with concept sketches and overseeing the final render.